There's hardly any business that doesn't have a website. Millions of websites are available but among all, only a few rank higher. Why so?
Because their website doesn't perform common mistakes that other (lower ranked) websites do. And, not avoiding these mistakes can cost you a big amount.
Here are some of the Deadly Wine Ecommerce Web Design Mistakes that can cost you millions.
Not Giving a Clear Value Proposition
A clear value proposition is critical for everything in business. It gives your prospect a strong reason to revisit your website, to buy from you, or to do business with you.
If you aren't able to show your unique value proposition clearly - then all your spending will give Nothing. So, your wine e-commerce website must show your value proposition clearly.
Blur Images / not utilizing Image Quality
Did you know that 9 out of 10 customers are put off by the low or mediocre quality of the images that are being used to showcase a product?
Thus, the appearance of your wines plays its part to grab the audience's attention. Don't underrate these elements. Upload high quality, clear, attractive images.
Choice of Poor Themes
If you think the choice of theme entirely depends on just because it looks great, you probably don't have any idea about what a good design takes. And, how important it is.
You need to list out the features and come up with a basic prototype design showcasing all your web store buttons and layout options. While doing this, you can have a gross idea of the expected user experience of the store. And, thus can accordingly choose the ideal theme for your e-commerce website.
Confusing Product Description
Can you buy a wine that gives you generic information or which doesn't provide proper details?
Of course, Not!
And, this is what your prospects do when you aren't able to write a clear Product Description. The best way to write a clear Product Description is to write a description in audience languages.
Lack of Integrated Customer Service
As per most researches on the factors responsible for losing business conversion, lack of quality customer service and support tends to be a principal reason impacting business conversion.
Always provide the customer service options like email support or helpline number and support links and buttons. An e-commerce app must be equipped with an integrated chat support system.
Bonus Tip: Any design mistake that undermines the shopping experience and makes purchases difficult should be avoided at all costs.
Conclusion
Several other e-commerce design mistakes demand equal attention. But avoiding above listed mistakes can also save you big money.
Also, if you aren't familiar with creating wine e-commerce website design and development, then let experts of ample ebusiness easily this. Connect for a Quick Free Consultation Call. https://www.ampleebusiness.com/
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